Handling a fundraising shortage

Turning Emergency Need into Game‑Winning Support

Fundraising shortage strategies

Revenue Shortage Puts the Team on Alert

The organization faced a critical fundraising gap. While smaller gifts remained steady, revenue from high-value donors wasn’t keeping pace with the need. Website and email programs were driving traffic, but engagement and conversion among top-tier supporters were underperforming — leaving significant revenue unrealized during a time of urgent need.

Zeroing in on the High-Impact Players

Our audit revealed that the digital channels weren’t tuned to capture the right audience. The website and email experience weren’t effectively engaging high-net-worth donors. Key friction points on forms and messaging missed opportunities to motivate larger gifts. In short, the team had talented players but the game plan wasn’t set up to get them in the zone.

Fundraising shortage - audience strategy

We designed a high-performance, data-driven plan to reach and cultivate high-value supporters:

  • Prioritized top-tier segments in email and web campaigns, tailoring messaging to their giving patterns.

  • Optimized donation forms and landing pages to reduce friction and encourage larger gifts.

  • Integrated tracking and testing to measure response and refine outreach in real time.

  • Leveraged behavioral data to reach donors through the channels they respond to most — phone, digital, and direct mail — for maximum engagement.

  • Aligned creative and content to emphasize urgency and impact, making it easy for high-value donors to act quickly.

donor digital communication
donor phone communication
Donor shortage campaign

A Game Plan Resulting in Measurable Revenue

The refined approach produced immediate impact. Engagement and conversion among high-value donors increased significantly, closing the fundraising gap and generating revenue that was previously untapped.

By aligning digital channels with donor behavior and potential, the organization maximized the impact of every communication — proving that strategic targeting and optimized experiences drive outsized results.

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