We Bring the Moneyball Mindset to Digital Fundraising Growth.

givingMD is a digital consultancy built on the Moneyball Digital philosophy — combining data diagnostics, behavioral insights, and creative execution to drive measurable fundraising results.

How We Work
Moneyball digital fundraising strategies

We Don’t Guess. We Analyze.

We bring the Moneyball mindset to optimize conversions, media performance, and user journeys — turning your digital channels into a winning lineup.

See Our Approach
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Get The Playbook for Performance.

We use a proven, data-first process that turns your digital ecosystem into a performance machine. Every recommendation we make comes from measurable insight — not gut instinct.

Our Capabilities   
digital fundraising playbook

See Stats That Tell the Story.

The numbers don’t lie — and neither do ours. givingMD has helped mission-driven organizations increase revenue, lower acquisition costs, and find new growth levers hiding in plain sight.

See For Yourself   
digital fundraising results

Don’t just chase digital fundraising metrics. Build winning streaks.

We believe every great team wins by balancing analytics and instinct. Our Moneyball Digital approach is rooted in empathy: understanding why people care, click, and donate. Whether you’re optimizing a donation form, redesigning your website, or investing in a large-scale campaign, we help you find the insights that inspire action.

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Scout Your Digital Performance

Every winning team starts with a scouting report — and your digital funnel should be no different. Our Moneyball Digital Checkup analyzes your performance across key metrics to uncover hidden opportunities, inefficiencies, and untapped potential in your marketing lineup to drive in more runs.

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To drive donor acquisition, where is your focus right now?


Think about the last time you bought something new or an investment you made that meant something to you. There is an element of discovery, then desire, then decision for every dollar spent and it is no different with donors.
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We believe in casting your net on the other side of the boat. What if you could increase your volume further by knowing user intent and behavior before they are acquired as a name or a donor?
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You’ve probably never said it that way, but our team uses it daily. Have you considered how to leverage your existing, already-invested time in digital asset development to be leveraged for behavior-based acquisition?

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If you are a faith-based nonprofit, have you seen privacy restrictions to reach both new and existing donors?



Our clients are seeing significant restrictions to reaching new prospects as well as existing, long-term donors simply because of their Biblical content or approach.

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Email platforms are increasingly concerned about privacy, leading many of our clients to hit spam inboxes in acquisition-related, list-based audiences.

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Good news! There is light at the end of the tunnel. We’re happy to learn more and provide a quick set of thoughts on your acquisition program. Our goal is to increase the good that this world needs, and your mission is part of that good!

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What is the structure of your digital program?


That’s great to have an integrated campaign! But what if you’re missing entire audiences who are ready to give, including those who actively visit your site, search around topics that your mission services?

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Excellent! Our next question is around what that focus is spent on with each channel?
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We never fault a nonprofit for focusing on their mission first, then worrying about funding it next. That’s our specialty! If you’d like to start a free dialog with us for some quick ideas, we are on-call anytime!

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101 Mistakes Nonprofits Make and How to Avoid Them

In a world of endless brands and eCommerce websites, one powerhouse platform holds the largest share by significant margins.

Can nonprofit organizations learn from the approach to content, to digital media and other strategies seen from Amazon?

We dive into exactly that in our latest chapter in a book filled with nonprofit masterminds.

digital fundraising book

Download a free copy of 'What Nonprofits can Learn from the Amazon Experience'