Empowering Mission-Driven Fundraising

Bringing innovation and performance through digital fundraising for enterprise and local nonprofit organizations

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Our Approach

Giving is personal, but it’s also predictable. We leverage behavioral insights to turn intent into action.

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Our Work

We blend cutting-edge tech with authentic human connection to create fundraising magic.

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Impact

We go beyond emails and digital media. Our strategic testing netted one client an additional $1M each year.

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Strengthening Donor Relationships

Development of donors is part art and part science. The key component to all fundraising programs is to treat every touchpoint with the donor relationship in mind.

Every page has a value, regardless of its visibility. Does your site have a content gem that drives visitors to your donation form? We help uncover these hidden opportunities to increase the value of every visitor to your site.

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givingMD Lab

Our team is here to drive innovative digital fundraising solutions for your mission. 

Are you the type of professional who likes to test everything? Yes? Because we are, too. Check out our lab today and the results from our experiments.

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3-Point Digital Fundraising

Health Checkup

Get insights now on the state of your fundraising health. Engage with resources surrounding acquisition, digital media, data privacy and more.

1

To drive donor acquisition, where is your focus right now?


Think about the last time you bought something new or an investment you made that meant something to you. There is an element of discovery, then desire, then decision for every dollar spent and it is no different with donors.
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We believe in casting your net on the other side of the boat. What if you could increase your volume further by knowing user intent and behavior before they are acquired as a name or a donor?
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You’ve probably never said it that way, but our team uses it daily. Have you considered how to leverage your existing, already-invested time in digital asset development to be leveraged for behavior-based acquisition?

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2

If you are a faith-based nonprofit, have you seen privacy restrictions to reach both new and existing donors?



Our clients are seeing significant restrictions to reaching new prospects as well as existing, long-term donors simply because of their Biblical content or approach.

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Email platforms are increasingly concerned about privacy, leading many of our clients to hit spam inboxes in acquisition-related, list-based audiences.

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Good news! There is light at the end of the tunnel. We’re happy to learn more and provide a quick set of thoughts on your acquisition program. Our goal is to increase the good that this world needs, and your mission is part of that good!

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3

What is the structure of your digital program?


That’s great to have an integrated campaign! But what if you’re missing entire audiences who are ready to give, including those who actively visit your site, search around topics that your mission services?

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Excellent! Our next question is around what that focus is spent on with each channel?
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We never fault a nonprofit for focusing on their mission first, then worrying about funding it next. That’s our specialty! If you’d like to start a free dialog with us for some quick ideas, we are on-call anytime!

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Collaborating with Industry Experts: 101 Mistakes Nonprofits Make and How to Avoid Them

In a world of endless brands and eCommerce websites, one powerhouse platform holds the largest share by significant margins.

Can nonprofit organizations learn from the approach to content, to digital media and other strategies seen from Amazon?

We provide exclusive intel in this chapter to help nonprofits understand how to model their digital program with Amazon’s success in mind.

digital fundraising book

Get insights from this book in 'What Nonprofits can Learn from the Amazon Experience'