Building a Run-Producing Lineup: Acquire. Cultivate. Reactivate.
A strong program isn’t built on luck — it’s built on insight. Our playbook helps you attract, engage, and re-engage with the right people, the right way, at the right time.
Designing a Digital Fundraising Playbook
A donor’s journey grows from awareness to acquisition to, potentially, long-term partnership with your organization. Increasing your metrics across each of the phases of the digital fundraising game is where we can help.
Acquisition
Acquisition isn’t just about reaching more people — it’s about recruiting the right ones
Winning programs don’t guess who belongs on the roster — they scout smart. We take the same approach to digital acquisition, using data to find the right audiences, channels, and creative that deliver quality supporters or customers efficiently.
With precise targeting, predictive modeling, and continual optimization, we help you bring in the next MVPs of your program — at the right cost, and with long-term impact in mind.
List-based acquisition will soon become a near-impossibility online. Batch-and-blast emails to rented lists are increasingly ineffective and dangerous to your CRM reputation.
We focus on driving your Google Grant, paid display and your site experience together to drive the most effective acquisition possible.
Winning programs don’t guess who belongs on the roster — they use data to find the right fit. We apply that same Moneyball mindset to digital acquisition, using precision targeting and smart testing to bring in high-value prospects efficiently and at scale.
Donor Cultivation
Keep Your Team of Donors Engaged and Advancing
Once you’ve built your roster, success depends on connection. Through journey mapping, personalized communication, and behavior-based automation, we help you deepen engagement at every touchpoint.
Whether you’re nurturing a new prospect or re-engaging a loyal donor, our playbook turns one-time participants into lifelong fans — strengthening loyalty, retention, and lifetime value.
Every roster has players at different stages of development — and your database is no different. Some supporters are still in the stands, some have taken their first swing, and others are steady starters or franchise players who give every month. So why send the same message to everyone in the lineup? We build targeted communication that moves each donor to their next stage, advancing them along a defined path of engagement and value.
Instead of tracking performance by the calendar, we track it by the roster. We measure the health and momentum of each audience segment — seeing where engagement is growing, where it’s stalling, and where opportunity lies. By closing the gap between gifts and increasing their lifetime value, we help your organization build a stronger bench and a more sustainable season of giving.
Donor Reactivation
Re-engaging those who donated previously is the largest area of opportunity for most nonprofits.
Most nonprofit organizations have sat around a conference room table with their agencies of record talking through the best ways to reactivate donors who used to give to their organization but who aren’t currently giving.
Knowing who is most valuable to re-engage must be data-driven.
But a key piece is missing. We help break down those most likely to re-engage as well as what will likely bring them back through our data-centric approach. Through our analytics platform, which is used for each stage in a donor’s journey, we identify which channel mix and which messaging is the most likely to be effective and to which segments in your database. Finally, understanding when to trigger this re-engagement message is crucial. These lapsed donors need a healthy dose of enthusiasm to get them re-engaged with your mission and your cause.