INCREASING DONOR VOLUME

A Better Website Experience That Brought Donors Home

Donor retention challenge

A Shrinking Bullpen of Everyday Donors

While overall revenue remained strong, the team was losing its depth — the base of donors giving under $100 each year was thinning. These were once reliable players who kept the program steady between big wins. As their participation declined, donor loyalty and long-term sustainability began to slip. The challenge wasn’t just raising more; it was rebuilding the everyday roster that fuels consistent growth.

High Abandonment, Low Conversion — and a Leaky Roster

Our analysis revealed that the issue wasn’t donor generosity — it was donor experience. Site analytics showed abandonment rates far above industry baselines, especially on mobile, where the giving process broke down completely. The path to donate was slow, cluttered, and confusing.

Even more telling, lapsed donors weren’t disengaged — they were simply taking their generosity elsewhere. Many who once gave here were still donating $500+ annually to other nonprofits. The data was clear: the problem wasn’t demand, it was usability. The lineup was strong, but the field needed a rebuild.

Donation form optimization example
fundraising email optimization example

The Box Score

In under 120 days, the program transformed:

  • Acquisition costs dropped, and high-value conversions increased.

  • Engagement rates improved across key segments, as the lineup was now optimized for performance.

  • The organization went from a slow, uncoordinated digital program to a streamlined, data-driven machine ready for sustained growth.
    It proved that with the right sprint, your digital program can graduate from the minors and start playing — and winning — at the next level.

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