Build a Digital Fundraising Foundation
Client’s Presenting Problem: Donors from previous years have stopped giving, creating a challenge in cultivation and requiring too much weight toward acquisition.
Our Diagnosis: To gain momentum quickly, our team underwent a deep dive on their digital and donor-based data:
- A substantial volume of their previous donors were still actively giving more than $500 annually to other organizations
- The mobile experience on the site was causing large issues with the experience and donor journey
- Abandonment rates of key pages were well above industry standards
The Results: A new donation experience is in place along with new email templates, both already seeing improved results.
Site optimization, cultivation of those who are giving more than $500 to other organizations and other elements are set with strategies for each and ready for execution.
We are ready to talk with you about your specific needs today.
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