Specimen #3

New Name Acquisition


Client’s Presenting Problem: The organization had created a manifesto to share with anyone interested in missions and they wanted to create an edgy, action-oriented campaign.  They wanted to capture new prospects who would resonate with their mission and provide them with a book offer.


Our Diagnosis: Created a media campaign using email and banner ads with an intriguing CTA of “Read the shocking facts” that drove to a landing page. After capturing name, email and mailing address, “Get my free book” was the button copy.  With the new name captured, a thank you page gave social share buttons along with the opportunity to read the organization’s mission manifesto. 


The Results: The lead generation campaign was a success — yielding a $5 cost per lead.